Friday, April 30, 2010

Thursday

This was a great day. I got up really early (our bungalow):and joined the groups that sell the products here in local communities. This was a great opportunity to think of things that can be done to improve the sale output of the marketing arm. Here we are getting ready to go with all the product divided out for the three sales teams:

The lady on the bottom left is Gisel Saldivar who is the marketing director for the school. She is really funny and the kids like to work with her. Here we are getting all the products loaded into the truck to go sell in Villa Hayes:


Here we are selling products door to door. These are the same high-schoolers who grew the products that they sell:

All of the products they make are totally organic. The plants are sprayed with mint oil that they grow for pest control, and all of the mulch is made here on site for the planters. I learned a lot about their selling methods. For example, the truck drove for 55 kilometers, 26 of which was chasing around getting change and product to the sellers. Here is a map of where we went (red lines):
Here is a zoomed in map showing how much we drove around wasting gas:
Andrea and I have been working on ways to improve the opportunities to get sales and to simultaneously drop costs. Here is an idea. We are thinking to have the three sellers work a particular route (better planning means that they don't need the truck to come find them) where one pushes a replenisment cart down the street, and a boy works each side of the street, for a total of three boys. The cart would look like this:
There was also a great teacher celebration. There were great dances and other cool stuff the kids did to celebrate their teachers.
Javier is a cool dood. He is an engineer in charge of the milk plant.

1 comments:

Kirstin said...

I like the cart idea a lot. I think that will help them "show off" the product too so others can gain interest.